Samir | New Product Development Chef

Meet Samir – New Product Development Chef at Intelligent Foods

Innovation is at the heart of every successful food brand and at Intelligent Foods we are fortunate to have Samir leading this creative journey as our New Product Development Chef.

With a passion for flavour, a deep understanding of food science, and a drive to continuously elevate our offerings, Samir plays a key role in shaping the products that reach our customers. His work combines creativity with technical skill ensuring that every new item is thoughtfully crafted, thoroughly tested, and aligned with our quality standards.

What Samir Does

In his role as New Product Development Chef, Samir is responsible for:

• Developing new recipes and innovative product concepts

• Enhancing existing products to improve taste, texture, and overall quality

• Conducting sample testing and tasting sessions

• Working closely with Production and Quality teams to ensure seamless execution

• Ensuring all new products meet safety, consistency, and shelf-life standards

• Supporting branding and marketing with product insights and key information

• Monitoring market trends to inspire new ideas and keep the brand competitive

A Creative Force Behind the Brand

Samir brings energy, passion, and forward-thinking ideas to the kitchen. His approach blends precision with creativity helping us expand our range and deliver products that customers trust and enjoy.

His dedication ensures that every new product not only meets expectations but exceeds them.

A Valued Member of the IF Family

We are proud to have Samir as part of our team. His expertise contributes directly to our growth, our innovation, and the continued success of Intelligent Foods.